Marketer, graduated from the Tecnológico de Monterrey, San Luis Potosí campus, in 1987, with postgraduate studies in Administrative Sciences from the Tecnológico de Monterrey, Monterrey campus, and in Ethics for Social Construction from the University of Deusto, Spain. She holds a specialization in Marketing from the University of Texas at Austin.
She has completed update courses in consulting for SMEs and in Data Mining. She has publications with the International Case Center of the Tecnológico de Monterrey and has participated in conferences on the development of SMEs in marketing. She has over 20 years of teaching experience at the Tecnológico de Monterrey and has participated in seminars, diploma courses, and training courses.
In her most recent collaboration with Novus, she developed the Smart Feedback project, an AI-based solution for educational dialogue aimed at transformation through the more effective use of emotional tones in the academic or business feedback process.
We invite you to read about her project:
SMART FEEDBACK